Most people think the hardest part of a startup is writing the code. In reality, building the product is often the easy part compared to finding the people who will actually use it. At Wishplace, we have moved from the laboratory to the street, and the shift from building to growing is eye-opening.

The technical foundation is only the beginning

A stable and beautiful app is a requirement, but it is not a guarantee of success. We have spent months perfecting the "inverse housing market" logic, ensuring users can pin their dream locations with ease. While the tech is now solid, we have learned that software does not sell itself.

Even the most innovative tool requires a bridge to reach the user. In the real estate world, trust and visibility are just as important as the code behind the map. We are now focusing our energy on moving from a finished product to a living community.

How Wishplace approaches user growth

We are currently concentrating our efforts on a specific geographic area: Barcelona. By focusing on one city, we can better understand the local housing dynamics and fine-tune our marketing. We have reached nearly 100 registered users by being hyper-local and intentional.

Wishplace is not just another listing site; it is a new way to think about demand. Because our model depends on matching buyers with owners in specific pins, density matters more than total volume. Having 100 users in one neighborhood is more valuable than 1,000 users scattered across the globe.

Learning the art of user acquisition

To find these users, we are diving deep into digital marketing and Google Ads. It is a steep learning curve that requires constant testing and optimization. We are teaching ourselves how to speak to buyers who are tired of the traditional search process.

  • Content Strategy: We are publishing daily updates on LinkedIn and Instagram to build authority.
  • AI Integration: We use AI agents to help generate relevant market insights and keep our blog active.
  • Performance: We continue to optimize security and speed while the marketing runs in the background.

What this means for the real estate market

The transition from "building" to "growing" reflects how the property market is changing. Technology is no longer just a digital brochure; it is a tool for making hidden demand visible. As we grow, the value for every user increases because the chances of a match become higher.

We are staying patient and persistent. The journey from the first 100 users to the next 1,000 is about proving that the inverse market works for real people in real streets.

Wishplace is available on iOS and Android. Download the app.